Editorial New started as just an idea, a feeling, a sense of trend. Looking at old 70s and 80s ads for computers and cars, I got a feel for what could become a strong trend in the near future: elegant, clean, robust, legible narrow serifs. The narrow fonts have their place in today’s technological world. With all the small screens, space is of great value for designers and advertisers and in that sense a narrow font always comes in handy.

Now, what you usually see is a lot of narrow sans serifs, rarely will you see a digital interface with a narrow serif. I think this will soon change. Serif fonts are proven to be easier to read and as screens become more and more precise and crammed with more pixels than ever, the text never appeared so sharp.

In the past, with lower resolution screens, we were moving away from fonts with nice curves and intricate serifs, today, it is less the case than ever.

It will give your text a unique feel and style. The heavier weights are made for big statements. The curves are lushier, a bit more exaggerated to give these weights and ultimately your designs more personality.

Then, the talented team at Locomotive decided to throw in their masterful digital creative skills and created the site you are about to experience. In this fresh and compelling experience, Locomotive was able to capture and showcase the essence of what makes Editorial New such a versatile and powerful typeface.